The health, wellness and beauty PR agency that makes you seen, heard and remembered.
Coverage in the titles your customers already trust, planned so it also lifts you in Google and gets your brand named when people ask ChatGPT, Perplexity or Google’s AI who to buy from.
UK brands and experts · Free 45 minute strategy call
Beauty, health and wellness PR specialists with over 20 years’ experience.
Part of SugarNova Group
Your product is better. So why do they get the press?
“I asked ChatGPT for the best brands in our category. Three competitors came up. We didn’t.”
“When a stockist or patient Googles us, all they find is our own site and our own ads.”
“Every sale depends on paid ads, and they cost more every quarter.”
“We did PR before. We got a PDF of cuttings and nothing changed in search or sales.”
“Our expertise is real, but no one outside our client list knows it.”
“In a sceptical category, our own claims don’t carry weight. Other people saying it does.”
PR built for the categories we know best.
Specialist media relationships across beauty, health and wellness, not a generalist learning your sector on your budget.
Beauty PR
Launches, founder stories, gift guides and beauty desk features for skincare, haircare, makeup and fragrance brands.
Beauty PR agency London →
Wellness and health PR
Expert comment, features and trusted-title coverage for wellness brands, supplements, practitioners and health experts.
Wellness PR agency →
Influencer marketing
Gifting and partnerships with creators your customers follow, chosen for fit and credibility, not follower counts.
Beauty influencer agency →Coverage > Google > AI answers > sales.
The Visibility Ladder is the four-step method Glossy PR uses to plan every campaign, so coverage does more than fill a cuttings file.
Featured
Respected titles feature the brand, so customers, patients and stockists have independent proof to trust.
Found
Links and mentions from those titles strengthen the brand's authority, so it ranks for the terms customers search.
Named
ChatGPT, Perplexity and Google's AI Overviews draw on the publications they rate, so the brand becomes one they can name.
Chosen
Ads, site and social carry real press proof, so every other channel converts better.
Glossy PR is a UK public relations agency for beauty, health, and wellness brands. Part of SugarNova Group, it is the first beauty PR agency built around GEO, turning earned media coverage into the citations AI engines surface when buyers and founders research which brands to trust.
Why does PR matter for Google and AI search in 2026?
PR matters for search because Google and AI assistants both decide which brands to show by looking at what trusted third parties say. Coverage in respected titles is the most direct way a health, wellness or beauty brand can earn that third-party proof.
Glossy PR’s own data shows the shift. In a Semrush UK pull on 6 October 2026, 24 of the 30 search terms glossypr.com appeared for already triggered a Google AI Overview, an AI-written answer placed above the normal results. Being one of the brands those answers draw on is now part of being found.
Earned links build authority
Editorial links from respected titles are among the strongest signals a small brand can earn for Google.
Mentions shape AI answers
Assistants such as Perplexity show the publications behind their answers, and those are established titles, not brand websites.
Branded search grows
People who read about a brand search for it by name, which fills page one with proof.
Paid gets proof to borrow
“As featured in” turns cold ads into credible ones, so every channel works harder.
Founders, brands and experts we’ve put in front of their customers.
A selection of the beauty, health and wellness brands, clinicians and experts we have represented. Spot one you know? Ask us about it on your call.
“Glossy generated great coverage with some fantastic titles from month one. Would absolutely be my first port of call for all things PR related.”
Founder, Skin Sapiens
“The team heavily invests in my brand and focuses on their impact on our bottom line, which is totally unheard of with PR.”
Founder, Blush and Blow London
“The coverage for my brand was instant and constant throughout our time working together.”
Founder, Parcel London
“From receiving national press releases, big magazine features and high-profile celebrities and bloggers, Jess and the team have worked to get my business to where it is today.”
Founder, Samantha Trace Cosmetics
Scoped to your goals. Clear on what PR should move.
Every retainer is built around your launches, the titles you need and the channels in play. Glossy PR will tell you on the first call whether PR is the right lever for you right now.
Visibility check
A few questions about your brand and goals. About two minutes.
Free 45 minute call
We show you where you appear in Google and AI answers today, and where competitors appear instead.
Your campaign plan
Target titles, story angles and the search terms coverage should move. Pitching starts in week one.
Questions founders ask before they book.
What does Glossy PR do?
Glossy PR is a London PR agency for health, wellness and beauty brands. Glossy PR earns coverage in the titles customers trust, and plans that coverage so it also improves Google rankings and AI search visibility.
Who does Glossy PR work with?
Glossy PR works with UK beauty, skincare, haircare, wellness and supplement brands, aesthetics clinics and dental practices, and experts and practitioners such as psychologists and nutritionists.
How are Glossy PR retainers priced?
Every Glossy PR retainer is scoped to the brand’s goals: the titles needed, the launches in the year and the channels in play. Brands receive a tailored proposal after the free strategy call.
Can a PR agency guarantee coverage?
No honest PR agency can guarantee coverage, because editors decide what runs. Glossy PR controls the story, the targeting and the relationships, and clients see every pitch.
Will PR help our SEO and AI search visibility?
PR helps SEO and AI search because coverage and links from respected publications are signals Google and AI assistants weigh. Editors do not always include links, so Glossy PR treats them as a by-product of real coverage, not a promise.
Does Glossy PR work with brands outside the UK?
Glossy PR works with UK brands and UK-based experts.
PR, search and AI, for beauty and wellness founders.
Does PR help SEO? How press coverage lifts beauty and wellness brands in Google
Links, mentions and branded search, and what to measure.
AI SEARCH AND PRWhat is GEO? Generative engine optimisation for beauty and wellness brands
How AI assistants pick brands, and where PR fits.
FOUNDER GUIDESHow to choose a PR agency: 12 questions UK founders should ask
Red flags, proposals and the first 90 days.
What clients say on Google.
Real reviews from our Google Business Profile, rated 5 stars across 18 reviews.
“Shayne, Melissa and the team are incredible. Within 24 hours of reaching out, we had multiple journalists interested and were published just a few days later. … I couldn't recommend Glossy enough if you're looking for quick, tangible results for your business from a PR agency.”
Google review
“As a long standing client of Glossy PR with Blush + Blow, I can honestly say that there is no other agency out there with as much passion, know how or general ability to prove the ROI. … The team heavily invests in my brand and focuses on their impact on our bottom line, which is totally unheard of with PR.”
Google review
“As their slogan reads, ads make you popular, PR makes you famous. That is exactly what they have done for me and my business.”
Google review
“Can't recommend Glossy enough. Managed to get us continuous coverage across the top high-street publications and Shayne and Mel are a pleasure to work with. Will always be our go-to for any PR-related business!”
Google review
“Working with the Glossy team over the last few years has been a true pleasure. They have consistently delivered great results which has inevitably led to the growth of my brand …”
Google review
“They have gone above and beyond for me and after only 3 months, I have already been featured in some amazing PR!”
Google review
See where your brand stands in Google and AI answers today.
Two minutes now, a clear picture on a free 45 minute call.