PR, SEO and AI search insights for beauty and wellness brands
Practical guides from Glossy PR on earning coverage, ranking in Google and getting named by ChatGPT, Perplexity and Google’s AI.
Does PR help SEO? How press coverage lifts beauty and wellness brands in Google
How earned coverage builds backlinks, brand mentions and branded search for UK beauty and wellness brands, and how to measure PR's effect on Google rankings.
AI SEARCH AND PRWhat is GEO? Generative engine optimisation for beauty and wellness brands
GEO explained for UK beauty and wellness brands: how ChatGPT and AI Overviews choose brands, GEO vs SEO, why PR matters most, and how to measure it.
FOUNDER GUIDESHow to choose a PR agency: 12 questions UK beauty and wellness founders should ask
Choosing a PR agency for a beauty, health or wellness brand? The 12 questions to ask, the red flags to watch for, and how to compare agencies, freelancers and in-house PR.
AI SEARCH AND PRHow to get your beauty brand recommended by ChatGPT and AI search
Why ChatGPT, Perplexity and Google's AI recommend some beauty brands and not others, and the PR-led steps UK beauty and wellness founders can take to be named.
FOUNDER GUIDESWhat is earned media? Why beauty and wellness brands need it for Google and AI search
What earned media is, how it differs from paid and owned media, why Google and AI assistants trust it, and what beauty brands should measure instead of EMV.
FOUNDER GUIDESThe benefits of PR for beauty, health and wellness brands in 2026
The benefits of PR for beauty and wellness brands: trust, Google rankings, AI search visibility, better ads, stockists and founder authority, plus its limits.
BEAUTY PRBeauty SEO: why coverage in beauty titles beats traditional link building
How beauty and skincare brands rank in Google: editorial links from beauty titles, the risks of bought links, and the on-site SEO basics that still matter.
WELLNESS PRWellness PR: how UK wellness brands earn coverage, trust and search visibility
Wellness PR explained for UK founders and practitioners: what it covers, how it builds trust in a sceptical category, and how coverage lifts Google and AI search visibility.
FOUNDER GUIDESWhat does a PR agency do? A guide for beauty, health and wellness brands
What a PR agency actually does for beauty, health and wellness brands: media relations, launches, expert comment, influencers, and how coverage now feeds Google and AI search.
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