About Glossy PR
Glossy PR is a UK public relations agency for beauty, health, and wellness brands. Part of SugarNova Group, it is the first beauty PR agency built around GEO, turning earned media coverage into the citations AI engines surface when buyers and founders research which brands to trust.
Beauty, health and wellness PR specialists with over 20 years’ experience.
Part of SugarNova Group
What is Glossy PR?
Glossy PR is a London public relations agency that specialises in health, wellness and beauty. Glossy PR earns coverage for brands, clinics and experts in the titles their customers trust, and plans that coverage so it also strengthens Google rankings and AI search visibility.
Glossy PR has represented a wide range of brands, clinicians and experts, from Daniel Galvin, Urban Retreat and Wonderskin to Skin Sapiens, Dr Reena Wadia and Sunlighten. The agency is part of SugarNova Group, so clients who need SEO, paid media or conversion work can add it from the same group.
Why does Glossy PR measure visibility, not cuttings?
Glossy PR measures visibility because a feature that never shows up where customers look is a nice moment, not a growth lever. Customers now check Google and AI assistants before they buy or book, so that is where Glossy PR plans and reports.
Specialists, not generalists
Beauty, health and wellness only, so editor relationships and claims knowledge are built in.
Honest about what PR can do
No guaranteed coverage, links, rankings or AI mentions. Editors decide, and clients see every pitch.
Coverage that works twice
Every feature is reused in ads, site and social, so it drives sales as well as awareness.
One group, every channel
PR from Glossy, SEO, AI search and paid from SugarNova, run as one engine when clients are ready.
Who works on your account at Glossy PR?
A senior, hands-on team pitches every client, which is the boutique approach clients mention most in their reviews.
“Their hands-on boutique approach to their clients was incredibly reassuring and the results were phenomenal.”
Dentist and aesthetic practitioner
“From receiving national press releases, big magazine features and high-profile celebrities and bloggers, Jess and the team have worked to get my business to where it is today.”
Founder, Samantha Trace Cosmetics
How does Glossy PR work with SugarNova?
Glossy PR and SugarNova are sister agencies inside SugarNova Group. Glossy PR runs PR for health, wellness and beauty brands, and SugarNova runs SEO, AI search, paid media, conversion and lead generation, so brands can add channels without changing agency.
- PR earns trust and authority.
- SEO and AI search make sure the brand is the answer when people look.
- Paid scales what earned media has proved, with press proof in every ad.
About Glossy PR, answered.
Who owns Glossy PR?
Glossy PR is part of SugarNova Group, the London growth group founded in 2016 by Shayne Williams, which also runs SugarNova, the integrated SEO, AI search, paid media and conversion agency.
Where is Glossy PR based?
Glossy PR is based at 20-22 Wenlock Road, London N1 7GU, and works with brands and experts across the UK.
What makes Glossy PR different from other beauty PR agencies?
Glossy PR plans PR around visibility, not cuttings: every campaign targets the publications that customers, Google and AI assistants trust, and reports on what changed in search and AI answers.
What sectors does Glossy PR specialise in?
Glossy PR specialises in beauty, skincare, haircare, makeup, wellness, supplements, aesthetics, dental and lifestyle brands, plus health experts and practitioners.
See where your brand stands in Google and AI answers today.
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